Over 50 Years of Expertise

Gene Schey, Founder

Gene Schey started Diesel Injection Service in 1961 because he had a vision of quality and customer service that couldn’t be achieved working for someone else. And that vision of customer service was behind the expansion into distribution in 1972, and the creation of the Alliant Power brand of parts in 2002. Each Diesel Forward segment was created to provide first-class service to the customer—and together,they built the expertise and reputation that now attracts customers from all over the world.

Current Headquarters, Windsor, WI

Today, the second and third generations of this family business, led by Bob Breunig and Kari Breunig, are committed to Gene’s vision—and are guiding Diesel Forward to become the leader in the distribution and service of diesel fuel injection parts, components and systems.